Yoga Movement and Strong Pilates to open 11 new studios

With nine studios across the island, Singapore’s homegrown fitness lifestyle brand, Yoga Movement, ups the ante by partnering with Strong Pilates to offer 11 new studios for cardio-based pilates

Known for its good vibes and fitness-focused yoga, Yoga Movement is home to over 85,000 members since its inception.

Founded back in 2012 by husband and wife duo, Peter Thew and Alicia Pan, Yoga Movement was the brainchild of Pan when she was looking for ways to slow down and unwind amidst her busy schedule as a singer-songwriter. Yoga wasn’t her first choice of workout but trying it, she fell in love with how yoga incorporated both physical and breathing aspects.

Read more: Balancing act: Alicia Pan has her eyes on pilates after building a yoga studio empire in Singapore

After successfully establishing Yoga Movement in Singapore, the co-founders currently have their eyes on expanding the brand’s footprint. The company has announced an open call for APAC and international franchise partners, and their recent exclusive partnership with Australian fitness company Strong Pilates sees diversification of the fitness portfolio.

Both fitness enthusiasts themselves, Thew and Pan commented on the new alliance: “We’re thrilled to enhance our offering to include Strong Pilates. Last year, Yoga Movement saw a total of 365,000 attendances to classes and we’re projected to see more than half a million visits this coming year. We’re excited to be adding a new fitness routine with Strong Pilates which is unlike any of our current workouts.”

The popularity of pilates has been on a steady, upward climb. According to research by ClassPass, a health and wellness aggregator platform, pilates ranks in the top 5 fitness genres in Singapore along with cycling, yoga, strength training and boxing. The number of reservations for pilates has doubled year on year with the highest sell-out rates over the last 12 months, while strength training grew by 74 percent.

Over a period of 3-4 years, the new partnership between the two companies under parent company Move Repeat is set to launch 11 Strong Pilates studios across Singapore. Each studio will offer 45-minute pilates-inspired, cardio-infused classes utilising the purpose-built Rowformer and Bikeformer equipment for a full-body workout.

The first studio was launched earlier in June and is located in the heart of the central business district in OUE Downtown. In August, the second studio opened within Yoga Movement’s central Orchard flagship space. Covering 6,000 square feet, the flagship’s mixed modality concept dovetails yoga, pilates and a coffee bar within its space.

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